Powerstar Ermelo maximises location and culture to build strength.
“Since 2012, Powerstar Ermelo has emerged into a strong and recognisable brand within Mpumalanga,” says Branch Manager, Marelize Potgieter. “We dedicate our time and efforts to accomplish an overall satisfactory relationship with our clients from sales, parts and after sales. Internally we’re a well-oiled machine and have developed a trustworthy culture between all staff members to ensure that we portray our happiness and success externally.”
Powerstar Ermelo lists location, service and relationships as key to their performance. The emphasis on location is the success recipe for this dealership, ensuring that all divisions are profitable after the initial sale has been made. After-sales client nurturing has improved their success rate and push for longevity within the Powerstar Family.
“We have a no-nonsense policy at work,” says Potgieter. “We sell an honest solution with honest applications and service.”
If Marelize had one piece of advice to other dealerships it would be to nurture internal culture first and foremost. “That will help you portray magic externally. Our best wishes to all dealerships. Keep the faith and stay safe!”